Positive and negative reviews have an immediate impact on a business’s standing both for potential and existing customers. 88% of people are influenced in their buying and purchasing decisions by online reviews and comments and people are more likely to read reviews for hospitality businesses over any other industry so, if you don’t actively engage with your customers on their preferred platforms
The world has gone digital, and the hospitality sector has been forced to keep up.
From online ordering, booking systems, and inventory apps to restaurant analytical tracking, email marketing, and social media, over 80% of the hospitality industry have turned to technology to help them run their business successfully and efficiently. If you’re not already at the digital forefront, what’s keepin
Gen Z (born between 1995 and 2015) are expected to make up 40% of consumers within the next decade. Recent research shows that 49% of this generation spends over £250 per month on dining experiences whilst 82% spends at least £100 per month. This growing market is also 99% more likely to use social media to choose their dining venue and are the most likely out of all generations to enjoy food outs
With what can only be described as a food photo frenzy taking over our social feeds, and birthing the newly coined term #foodporn, it’s no secret that social media is incredibly influential in the world of restaurant marketing. In fact, with the arrival of channels like Instagram, which glorifies the beauty, presentation, and quirkiness of venues as well as the food itself, social media can make o