Are you ready for the King's Coronation?

With the King’s Coronation just around the corner, are you ready to capitalise on the additional bank holiday weekend? Bank holidays are significant events in the hospitality calendar as they often lead to an increase in demand for services such as hotels, restaurants, and bars. They typically provide an opportunity for people to take time off work and enjoy leisure activities, which can lead to increased profits across the board.

Here are some top tips to help you prepare for and make the most of the King’s Coronation weekend.

1. Create a themed menu: To make your restaurant stand out from the crowd, create a special British menu to generate interest for your guests; include traditional British items such as coronation chicken, beef wellington and Eton Mess. You can also expand your service and offer an exclusive afternoon tea to attract more guests ahead of your evening operating hours.
2. Decorate your venue: Add some regal flair to your hotel or restaurant by using colour to showcase your patriotic spirit. Make easy swaps with your table settings by using red, white, and dark blue napkins on your restaurant table, or go bigger by adding Union Jacks, bunting and floral arrangements. Make sure your décor stays tasteful and doesn’t become too overwhelming that it distracts from your food.
3. Leverage social media: Social media has become an integral part of promoting events and attracting guests both in and outside of the hospitality industry. With the rise of various social media platforms, it is easier than ever to reach a wide audience and build excitement around the King’s Coronation. Use photos and videos to showcase your behind-the-scenes preparations, images of your venue and traditional decorations. Consider which social media channels you want to utilise by focusing on the audience you want to attract.
4. Create a coronation-inspired cocktail: A coronation-inspired cocktail is a great way to add some fun and creativity to your menu. You can come up with a unique recipe that features regal ingredients such as champagne, gin, and strawberries to tie into the royal theme. You can even go one step further and offer a cocktail masterclass and encourage diners to make their own drinks which, they can share across their social media channels.